Paperboard packaging is an ecological choice
The reduction of plastic in product packaging has been a hot topic for several years. We are elated to see the cosmetics and food industries introduce new, more ecological packaging, reducing their negative effect on the environment. Paperboard is suitable for many kinds of packaging. It’s a fully recyclable material made from renewable, natural resources. Well-designed paperboard packaging is truly an ecological choice: moving away from plastic packaging conserves nature and reduces carbon dioxide emissions.
There are differences in various kinds of paperboard. To ensure the smallest possible carbon footprint, it’s essential to know the origin of the wood material utilised. Papermark only uses paperboard certified according to FSC® and PEFC™ standards. We want to ensure the sustainability of our production.
THE PURPOSE OF PACKAGING IS TO PROTECT THE PRODUCT AND TO REDUCE WASTE
Packaging materials make up part of a product’s carbon footprint, and one of the current trends in the business is that single products are sold without packaging. However, sales packaging remains important for its benefits: the significantly increased protection and longevity of the product. Without protective packaging, a large part of products would be in shabby or damaged condition before even reaching store shelves.
Could you imagine buying a light bulb without packaging? Neither could we. In packaging design, it is possible to both provide sufficient protection for the product and to minimise the use of packaging materials.
PAPERBOARD PACKAGING IS A MARK OF SUSTAINABILITY
Consumers conscious about the environment have already learned to choose products with ecological packaging. Bioplastics made from renewable resources have been introduced to the market, but telling them apart from oil-based plastic is very difficult. Paperboard packaging, however, is a clear message to the consumer that the packaging in question was created with the purpose of ecological sustainability and recyclability.
We will gladly provide assistance in designing ecological packaging, as well as in choosing the most environmentally friendly options for printing colours, glues and effects. >> Contact us
PACKAGING IS BRAND COMMUNICATION
Besides ecological benefits, paperboard packaging also provides nearly endless possibilities for customisation. Various shapes, cutouts, colours, and post-processing methods make for the best possible way to communicate the message of your brand to the consumer.
Even the feel of the packaging surface communicates many things, and this is also susceptible to trends. Where a shiny gloss was once a sign of luxury, the same is now communicated through an unaltered matte surface. Whatever the message your brand wishes to convey, our paperboard processing provides numerous possibilities to bring it out in your packaging. >> Read more about our post-processing services.
STYLISH, DURABLE PACKAGING IS INCREASINGLY IMPORTANT FOR A SUCCESSFUL PRODUCT
Durable, ecological, and stylish packaging is an integral part of a desirable product and a positive customer experience. Good packaging protects the product and, in addition, makes it compelling. Packaging is also the only way to deliver products from online stores completely intact.
Packaging is the first thing a customer sees, and it’s also the initial experience of the product after it’s brought home. Special packaging evokes an emotional reaction and leaves a lasting memory. On store shelves, packaging is usually the first thing to attract the attention of a potential buyer.
We’ve compiled our notions on the increasingly multifaceted and important role that packaging has and on how we’ve prepared to respond to this change.
ONLINE STORES INCREASING DEMAND FOR PACKAGING
The ever-growing presence of online retail is increasing the demand for packaging materials on a global scale.
The consumption of corrugated cardboard alone is estimated to have an annual increase of 3.7%. The increase in demand challenges us as a packaging manufacturer to respond to the higher quality requirements of you, the customers.
For retail through online stores, product packaging must be light yet durable, and stylish but still ecological. These are high standards for packaging materials. Whenever possible, we at Papermark utilise FSC® and PEFC™ standardised paperboard, which reduces the overall carbon footprint of the product to a more ecologically sustainable level.
THE USE OF SMART TECHNOLOGY IN PACKAGING
The rapid advancement of technology influences all things, and packaging is no exception.
Although ecological, elegant, and durable paperboard can never be fully replaced, technology brings new possibilities for packaging to improve product longevity and customer experience.
We at Papermark are intently following the advancements made in packaging technologies in order to bring new, innovative services to the design and manufacturing of increasingly varied, engaging, and durable packaging.
STYLISH PACKAGING WILL ALWAYS DELIGHT CUSTOMERS
The time of ecologically hostile single-use disposability is over. In the future, recyclability and high quality will become increasingly prominent and essential in clothing and interior decoration as well as in product packaging.
We at Papermark believe strongly that higher quality is always cost-effective and that valuable doesn’t have to mean expensive.
High quality and stylish packaging also increases the value of the product in use. This is why we devote so much of our time to developments in visual design and to ensuring additional, pleasing aesthetic experiences for the consumer.
Technology advances in leaps and bounds, and trends come and go, but style and quality are forever.
SURPRISE YOUR CUSTOMER WITH A BEAUTIFUL, PERSONALISED CARD
Beautiful, expressive, handwritten cards serve as a counterbalance to the hectic, often superficial modern messaging.
During Christmas season, for instance, you may wish to give your regards to your customers in a truly evocative way. It’s a great opportunity to forget about Instagram and Facebook and remind people about the really important things in life, and in a manner that’s emotionally resonant.
A NEW AGE FOR CARDS
Cards are still a common way to remember loved ones and colleagues. In Britain, almost two billion pounds worth of cards are sold every year. Successfully resonant cards still evoke pleasant memories and feelings years later, whereas posts and messages on social media are quickly forgotten about completely.
Cards are sent and given during holiday season, for birthdays, as well as to commemorate important events. Anniversaries of becoming a customer, new business contracts, or shared undertakings – whether successful or not – are all great opportunities to commemorate stakeholders and colleagues in a unique, personable way.
We at Papermark can provide a comprehensive overall view of imaginative, memorable ways to commemorate all the people important to you.
SMALL BATCHES OF UNIQUE CARDS FOR SPECIAL EVENTS
We can manufacture personalised cards and other products printed on ecological paper and paperboard. You may have us print a small batch of 150-300 cards of a subject of your choosing, or you can even help us design new ones.
Contact us, and together we can figure out the nicest surprise for your customers.
We at Papermark, together with our partners, can provide a full concepting service, from visual and service design to the printing of the card or other final product.
THE WORLD’S FIRST CHRISTMAS CARD
And what was the world’s first Christmas card? It was made in England for the Christmas of 1843, conceptualised by Sir Henry Cole and drawn by John Callcott Horsley. Does this inspire you to send your regards to your customers?